JLR Celebrates Past, Present and Future at Paris Motor Show

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JLR Celebrates Past, Present and Future at Paris Motor Show

Jaguar Land Rover will continue its year of celebration at the Paris Motor Show from 2-14 October with vehicles from its legendary past, market-leading present and pioneering future on show in the French capital.

    • Jaguar Land Rover will celebrate two landmark anniversaries at the Paris Motor Show
    • Land Rover debuts new Red Cross emergency mobile command centre in 70th anniversary year
    • Jaguar will mark 50 years of its flagship XJ luxury saloon
    • Exclusive Range Rover SV Coupé to star alongside Land Rover Series I 'Reborn'
    • All-electric Jaguar I-PACE will be on display

    Land Rover will showcase a Discovery disaster emergency response vehicle that will enter service with the Austrian Red Cross. The unique SUV will feature alongside the Range Rover SV Coupé and Land Rover Series I ‘Reborn’ in Paris, while Jaguar fans will be able to compare the latest XJ50 with an original 1968 Series 1 XJ6, as it returns to the scene of its world premiere half a century ago.

    Visitors to the Jaguar Land Rover stand at Paris Expo Porte de Versailles will also get a chance to see the all-electric Jaguar I-PACE.

    Celebrating 70 years of all-terrain superiority

    Land Rover will continue to celebrate its 70th anniversary year by unveiling a unique Discovery that will enter active service with the Red Cross emergency response fleet.

    Inspired by the original Project Hero concept car and the result of an 18-month collaboration between Land Rover Special Vehicle Operations and the Austrian Red Cross, the purpose-built Discovery features state of the art communications equipment, including an advanced eight-rotor drone, and will operate as a mobile nerve centre for disaster emergencies from which experts can direct rescue operations. Land Rover has supported the Red Cross since 1954.

    The bespoke Discovery will star alongside the exclusive Range Rover SV Coupé and the modern-day interpretation of where it all started, the Land Rover Series I ‘Reborn’.

    Jaguar marks half a century of flagship saloon

    A unique convoy of cars representing the past and present of the Jaguar XJ will journey from the Jaguar Castle Bromwich plant, UK, to the Paris Motor Show to help celebrate 50 years of the flagship luxury saloon.

    The line-up will include examples of every XJ, representing all eight generations produced during the past half-century. The special collection will be led by the car that started it all, the Series 1, and finish with the most recent XJ50 special edition.

    In 1968, the XJ made its debut at the show in the French capital, with Jaguar founder Sir William Lyons revealing his vision for a saloon car with the handling of an E-type. His personal Series 1 will be on the stand in Paris, alongside the XJ50.


    Visitors to the Jaguar stand will also be given the opportunity to explore its game-changing first all-electric vehicle, the I-PACE.

    For more information on the 2018 Paris Motor Show: https://www.mondial-paris.com

Article by
Charlotte Sheppard
Marketing Executive at Beadles
2 months ago