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Green Guide
Since the Land Rover company was formed over 60 years ago, their vehicles have always had a unique relationship with our planet. Indeed, they continue to be used by explorers, conservationists, environmentalists and scientists all over the planet, for the benefit of our world. Designed to be fit for purpose, many are in use in conditions that are just too tough for other vehicles. However, as the significance of climate change has become apparent over the last few years, it has been important for Land Rover to build upon our environmental heritage and plan for the future focusing efforts in key areas;
C02 offset program
In 2006 Land Rover launched a pioneering CO2 offset programme in the UK. By offering both manufacturing and consumer miles offsetting, this programme is a unique combination in the industry and in 2008 is being expanded into new markets including Belgium, Luxemburg, Norway, Sweden and the Netherlands.
e_Terrain Technologies
Land Rover engineers are working on a series of advanced propulsion technologies and lightweight structures aimed at bringing CO2 emissions down to class leading levels.
Fragile earth
Land Rover’s Fragile Earth commitment is an ongoing approach to ensure that our actions have a lower impact on the environment.